Confidentiality and Data Security

UK legislation allows us to collect and process your data to produce statistics for the public good. Your information will be treated as confidential as directed by the Code of Practice for Statistics. It will only be held for as long as it is being used for producing statistics. The statistics produced will not identify you or anyone in your household. In addition to survey data being used by the ONS to produce statistics, it is also provided to other government departments, approved organisations and approved researchers for statistical purposes only. Details on who can access this information can be found at All statistics produced will be subject to the Code and the same standards of protection will be applied to your data at all times.


The survey is confidential. The information that is collected will be used solely for research purposes. Your name and address details are kept separate from your answers and will not be passed on to any other organisation without your specific permission.

No individual will be identifiable from the results. Your answers will be combined with others that take part in the survey. You will not receive any ‘junk mail’ as a result of taking part.

Data Security

Kantar abide by the following recognised standards:

  • The MRS and ESOMAR professional codes of conduct. This means we commit to uphold industry standards which are designed to satisfy legislation and promote high quality research
  • The ISO 20252: market research quality standard which has specific requirements for the handling of personal information
  • The ISO 9001: standard for quality management systems which stipulates conformity to regulatory requirements and a need for defined controls for the processing of records
  • The ISO 27001: standard for data security. The international standard for the management of information security
  • Registered with the Information Commissioner’s Office (ICO)

Download our data security information leaflet here

Our privacy policy